Content strategy

Tag: Content strategy

Content is anything your website contains that has meaning to your users.

  • Text: headlines, articles, posts and other written copy.
  • Visuals: graphics and photographs.
  • Audio and Video: including podcasts and streaming content.
  • Interactive elements: navigation, search, forms, search bars.

Rob Neil Photography

Photographer Rob Neil is an independent professional photographer covering a range of subject matter. He wanted a site to showcase and promote his work that would have a long shelf-life and be easy to maintain. We designed a multiple-portfolio site with prominent calls-to-action in each section to maximise user response. We built the site in WordPress using native CMS components and the fewest possible plugins. The finished site is a simple, fast and reliable portfolio with no distracting animations or gimmicks. The client is able to manage it himself and has ongoing support from us as part of our standard hosting package.

Te Toi Mahana

Housing services provider Te Toi Mahana needed to update its website to support its new corporate strategy. We created a new site for them on WordPress that incorporated their brand look-and-feel. We improved the information architecture and UI to shorten user journeys, highlighted news and case studies for relevant audience sectors, and updated contact forms for clients and community to better align with Te Toi Mahana’s business goals. We migrated existing content to the new site and tagged it to improve the site’s SEO. We shifted hosting to our platform on Kinsta to improve the site’s speed and reliability and provided training so Te Toi Mahana staff can develop and maintain the site going forward.

Fulbright New Zealand

The site for US-NZ exchange awards programme Fulbright New Zealand is a valuable source of news and information and a key call-to-action for applicants and stakeholders. However, over time the wealth of documentation had become confusing to navigate for public users and difficult for Fulbright staff to maintain. To resolve this we revised the site navigation, information architecture and user interface to improve the user experience. In parallel, we overhauled the site’s backend functionality to make it easier for Fulbright staff to maintain. The updated site is designed to support staff, applicants and grantees into the next decade.

Royal Aeronautical Society NZ

RASNZ is the New Zealand branch of an international membership organisation and required an updated site to better reflect its local community and highlight member participation. We built a fresh WordPress site with improved look and feel and used an events plugin to simplify the site administration. We configured WordPress admin access levels to allow branch users to create and edit posts. The new site is better patronised by users and can be updated by administrators as required.

Inside Out

National charity InsideOUT Kōaro works to make Aotearoa safer for rainbow and takatāpui people, and required their existing WordPress website to be made fully accessible. We improved the site’s speed by reviewing and removing unnecessary plugins and upgrading its hosting to one of our Kinsta packages. We extensively revised the site’s code and onscreen elements including fonts, colours, navigation, interactive elements and video modules. The refreshed site upgrades the legacy content and functionality so it meets WCAG accessibility standards.

Living Streets Aotearoa

Living Streets Aotearoa promotes walking friendly communities in New Zealand. Their existing site was dated and its Drupal platform was unsupported. Their CRM (CiviCRM) needed to be carried across to a new accessible site along with hundreds of pages of content. Webstruxure delivered new branding for LSA; redesigned and rebuilt a WCAG-compliant WordPress site; supervised the export, review and editing of all content and reinstalled their existing CRM so staff workflow could continued uninterrupted over the transition. The new site is responsive, accessible and modernised.

Levo

Levo is a human-centered client management and insights platform designed to assess, track and measure the wellbeing journeys of taiohi over time. Webstruxure collaborated with Kapiti Youth Services to develop this tool. We rescued and migrated data from an existing system and built a web-based application that provides reporting dashboards for KYS staff, government and health professionals. Levo won the Conporto Health Innovation in Service Delivery award at the 2025 New Zealand Primary Healthcare Awards. Webstruxure provides ongoing support and development for the platform which KYS will license to other organisations.